The Challenge
- ✓ A dated site with low clarity around services and coverage areas.
- ✓ Enquiry routes were unclear, leading to drop-offs before quote requests.
- ✓ Limited search visibility for local terms in target towns and postcodes.
- ✓ Trust signals such as reviews, qualifications, and insurance were buried or missing.
Our Approach
- ✓ Mozello rebuild Clean structure with dedicated service pages for surveys, valuations, pricing, and FAQs.
- ✓ Content clarity Plain-English service descriptions, what is included, and when each service is appropriate.
- ✓ Conversion paths Streamlined request-a-quote journey with clear contact options and a short form.
- ✓ Local SEO Optimised titles, meta descriptions, and internal links for target locations and home survey terms.
- ✓ Trust signals Surfaced reviews, coverage map, qualifications, and professional indemnity details.
- ✓ Performance & UX Fast load times, mobile-first layouts, and scannable sections.
Results
- ✓ Cleaner design and an easier journey from homepage to quote request.
- ✓ Clear service breakdowns with FAQs that reduce back-and-forth.
- ✓ Increase in quote enquiries through the website and phone.
- ✓ Improved local search presence across priority towns and postcodes.